While a correct execution of Search Engines Optimisation and Marketing strategies is instantly evident with an improvement in your site's page ranking and an increase in site traffic, at Immedia Studio we insist that additional traffic alone is simply not enough. We demand that increased visibility has to translate into improved conversion rates, long-term customer loyalty and, for the sake of further raising the bar, rapid ROI.
We believe that increased visibility has to translate into improved conversion rates, long-term customer loyalty and rapid ROI.
The opportunities presened by the explosion of Internet usage and penetration effectively translate into an unprecedented reach to a truly global marketplace and constant, direct communication with potential and recurring customers. Visibility is key, and the single most effective tool at our disposal is driving qualified traffic from Search Engines.
However, the ability to differentiate between casual visitors and truly qualified leads is far more complex than the simple inclusion of target keywords or the indiscriminate investment on paid-for search results. It is only through the intelligent marriage of correct site architecture, targetted content inclusion, relevant information updates and the use of external referral channels that your online marketing exercise can bear fruit.
Simply put, with millions of websites competing for traffic, it is virtually impossible for visitors—let alone customers— to find you, unless your organisation knows where it stands and where it wants to head to.
This is where Immedia Studio excels. Our SEO and SEM programmes include the development of an all-inclusive, tailored online marketing plan,with set goals and milestones, taking into account short- and long-term benchmarks as well as keeping your customer bases firmly front and centre.
It's a results-driven approach that works, time after time. Isn't that how you landed here in the first place?