The Xara Palace Hotel
The Xara Palace is a five star hotel located in the medieval city of Mdina, Malta and forms part of the highly acclaimed Relais & Chateaux chain.
A 17 room luxury property, the Xara Palace caters to a very select target clientele.
Xara Palace came to Immedia Studio looking to improve their search engine ranking with a view of strengthening their Internet presence, leading on to an increase in direct bookings and an improved occupancy rate.
Xara Palace was given a brand new content-driven website which coupled aesthetics with functionality, expanding on the services and venues offered by the property, previously not available on their online offering.
In addition, Immedia Studio also delivered a multi-lingual platform for the site and was assigned the translation of the site content into French, German, Italian, Spanish and Japanese.
The new website also ensured that additional emphasis was placed on the hotel’s restaurants, amongst which the de Mondion restaurant, voted consistently as the top restaurant in Malta, with online reservations facilities for the eateries and dedicated areas reserved for the non-accommodation side of the business.
Within weeks, The Xara Palace started witnessing a major increase in site traffic, coupled with significantly improved rankings, leading to an inevitable surge in online bookings and enquiries for all facets of the operation.
Immedia Studio has been retained to consult on online marketing strategies, and is spearheading the social media and search engine marketing effort on behalf of the client.
Additional extensions to the corporate site, together with a number of mini-sites showcasing each of the external venues managed by the company, are planned in the near future.
A 17 room luxury property, the Xara Palace caters to a very select target clientele.
The Brief
Xara Palace came to Immedia Studio looking to improve their search engine ranking with a view of strengthening their Internet presence, leading on to an increase in direct bookings and an improved occupancy rate.
The Solution
Xara Palace was given a brand new content-driven website which coupled aesthetics with functionality, expanding on the services and venues offered by the property, previously not available on their online offering.
In addition, Immedia Studio also delivered a multi-lingual platform for the site and was assigned the translation of the site content into French, German, Italian, Spanish and Japanese.
The new website also ensured that additional emphasis was placed on the hotel’s restaurants, amongst which the de Mondion restaurant, voted consistently as the top restaurant in Malta, with online reservations facilities for the eateries and dedicated areas reserved for the non-accommodation side of the business.
The Results
Within weeks, The Xara Palace started witnessing a major increase in site traffic, coupled with significantly improved rankings, leading to an inevitable surge in online bookings and enquiries for all facets of the operation.
Immedia Studio has been retained to consult on online marketing strategies, and is spearheading the social media and search engine marketing effort on behalf of the client.
Additional extensions to the corporate site, together with a number of mini-sites showcasing each of the external venues managed by the company, are planned in the near future.